« A full scale reconstruction of the Anne Frank house as a giant toy, a wax figure filmed by a robot, the ‘rebranding’ of a former beauty queen after a tabloid nude photo scandal, a theme park style ride through youtube and thousands of used copies of Fifty Shades of Grey, donated to the Oxfam charity. These are some of the bizarre and seemingly disparate materials, subjects and experiences that make up the artistic world of Simon Fujiwara. Often investigating dominant cultural forms such as tourist attractions, famous icons, historic narratives and mass media imagery, Fujiwara describes his complex and ambiguous relationship to his subjects as a process of ‘hyper-engagement’, at times even collaborating with the advertising and entertainment industries to produce his works. Part of the first group of digital-native artists, his work can be seen as a compelling and at times disturbing response to the human effects of technology and social media on his generation. »
Simon Fujiwara (b. 1982) is a British Japanese artist living and working in Berlin. He has recently participated in the 16th Istanbul Biennial and he has been shortlisted for the Preis der Nationalgalerie at Hamburger Bahnhof in 2019. His works were shown in prominent institutions such as Lafayette Anticipations, Paris; Kunsthaus Bregenz; Kunsthalle Düsseldorf; Whitechapel Gallery, London; MAXXI, Rome; 9th Berlin Biennale; Guggenheim Museum, New York; Centre Pompidou, Paris. His works are part of numerous prestigious collections including The Israeli Museum, Jerusalem; The Tate Collection, London; Sammlung Verbund, Vienna, Solomon R. Guggenheim Museum, New York; Galeries Lafayette, Paris; MoMa, New York; The Prada Collection, Milan.