The term “transcoding” originates from the field of computers and more precisely from the conversion of one digital format to another. However, this terminology appears more and more in the cultural context as a new paradigm beyond common media theories. It addresses the issue of correspondence of signs which one medium operates within another.
We now draw with algorithm, copy/paste in paintings, think resolution in photography or sculpt in 3D… All illustrate transcoding of these two spheres – the cultural and the technological one. This isologic approach has been addressed in Fluxus and concept art by the term of intermedia and now emerges in form of transmedia. The exhibition explores the trans-lation/coding of signs in between different forms of expression as a possible reading of actual artistic production.