First shown in the Berlin Biennale, The Happy Museum is a capsule museum within the exhibition produced by Fujiwara in consultation with his brother Daniel, an economist working in the field of “happiness economics.” Part scientific laboratory, part archaeological display, and part boutique, the selection of objects is a sly materialization of econometric data ostensibly gathered on the well-being of Berliners. The work creates an uneasy snapshot of the capital city of a new Germany - a country reimagined and apparently at ease with itself. The idiosyncratic collection presents the mask of a nation that, at least on the surface, appears to have never been happier. The mannequin is a recreation of a Lufthansa stewardess participating at the Berlin gay pride. He presented himself in a body painted Lufthansa Uniform – eliminating all the brands and labels associated with the company. Throughout his work Simon Fujiwara aims to shed light on the deep relationship between brands and ideology one supporting the other to create a purchase based on values.