Dvir / Paris
Gallery Hours
Tuesday – Thursday: 11:00 – 19:00
Friday – Saturday: 12:00 – 19:00
Sarah Ortmeyer, PS NEW YORK, exhibition view, Kevin Space, 2019. Photo: Peter Mochi
The wounded heart logo for Performance Space New York arose from Sarah Ortmeyer's visit with Milton Glaser at his studio in Manhattan. He opened up her black heart painting on paper with a scissor cut. Glaser invented the iconic I ❤ NY logotype in 1976 in the back of a taxi. It was drawn with crayon on scrap paper, the original drawing is held in the collection of MoMA. The new visual identity of Performance Space New York is based on Ortmeyer's black heart and dark rainbow palette and was developed and executed with designer Erin Knutson from 2017-2019.
In contrast to most of Ortmeyer's artworks, the black heart logo finds itself in different modes of circulation: committing to function for an institution, while slowly detaching from Ortmeyer as its creator – escaping the art world and operating beyond frames, white walls, and distinct definitions of authorship. It consented to be distributed wildly into the mainstream, in divergent variations and media.
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