• Dvir Gallery is delighted to announce Simon Fujiwara’s solo exhibition at MUDAM – The Contemporary Art Museum of Luxembourg.
     
     
    Simon Fujiwara
    at MUDAM - The Contemporary Art Museum of Luxembourg
     
    A Whole New World
     
    20 March – 23 August 2026
  • "I’m often asked if my work is a critique of capitalism and modern society, but my work is actually about feeling. I try to absorb what it feels to be alive today and translate that feeling into a visual language."
    — Simon Fujiwara, Mai 2022
     
    Fujiwara titled his mid-career survey A Whole New World – a phrase that also appears in the musical Aladdin, in which he once played the title role at school. In that story, the protagonist soars across a series of fantastical landscapes on a magic carpet. Echoing the idea of collapsing space and time into a stream of wondrous experiences, the exhibition brings together Fujiwara’s works into a series of his own ‘worlds of wonder’. These worlds unfold across the museum, guiding visitors through themed environments that aim to enchant even as they unsettle.

    Though A Whole New World adopts the logic of a theme park, its ‘attractions’ address pressing concerns of our time – from identity in an age of self-commodification to the immersive entertainment reality of a media-dominated world. With incisive wit, Fujiwara’s work searches for moments of humanity and even delight amid the pervasive currents of advertising, entertainment and online culture that mould and represent our identities and bodies.
  • Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).
    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul Photo: Andrea Rossetti © Mudam Luxembourg (Larger version of this image opens in a popup).

    Exhibition view Simon Fujiwara: A Whole New World, 20.03 — 23.08.2026, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean

    Courtesy of the artist; Gió Marconi, Milano; TARO NASU, Tokyo; Dvir Gallery Paris, Tel Aviv, Brussels and Esther Schipper Berlin/Paris/Seoul 

    Photo: Andrea Rossetti © Mudam Luxembourg

  • SIMON FUJIWARA

    SIMON FUJIWARA

    Simon Fujiwara born 1982, London, England. Lives and works in Berlin, Germany.
     
    Fujiwara’s work takes multiple forms including wax figures, robotic cameras, ‘make-up’ paintings and short films that address the complexity and contradictions of identity in a post-internet, hyper-capitalist world. In 2022, Simon Fujiwara introduced to the world ‘Who the Bær,’ an original cartoon character that inhabits a fantasy universe created by the artist and infiltrates various art-world images and masterpieces from art history. Part of the series premiered at the Prada Foundation.
     
    Fujiwara had numerous solo exhibitions, among others, at KIAMSA (Helsinki), the Fondazione Prada (Milano), Blaffer Art Museum (Houston, TX), Kunsthalle Düsseldorf (Düsseldorf), Tokyo Opera City Art Gallery (Tokyo). He was part of various group exhibitions, including in the MAXXI (Rome), Solomon R. Guggenheim Museum (New York City), Musée national d’Art Moderne — Centre Georges Pompidou (Paris), Hamburger Bahnhof (Berlin). Fujiwara has been shortlisted for the Preis der Nationalgalerie at Hamburger Bahnhof. His works are part of numerous prestigious collections including The Tate Collection, London; MoMa, New York; Solomon R. Guggenheim Museum, New York; Sammlung Verbund, Vienna; The Israel Museum, Jerusalem; Galeries Lafayette, Paris; The Prada Collection, Milan amongst others.
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  • Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium

    Simon Fujiwara: A Conquest, 2020

    exhibition view  at Dvir Gallery Brussels, Belgium

  • A CONQUEST (2020), Dvir Gallery Brussels

    SS Delirium, detail, 2020

    Mixed media

    82 x 170 x 220 cm

     Installation view: 'A Conquest', Dvir Gallery Brussels

    A CONQUEST (2020)

    Dvir Gallery Brussels

     

     

    "...Dear friend, pity me, mock me or delight in my delusions but pray indulge me briefly with your good ear. For is there no part of you that shares my longing for a time not long ago when the world was filled with wonder?

     

    Yours Truly,

    Simon Alexander Fujiwara"

     
     
    A Conquest charts Fujiwara’s experience of contracting and recovering from syphilis, staging the journey as an adventure tale and mining the illness’s art historical resonance. 
     
     
  • Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: A Conquest, 2020 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).

    Simon Fujiwara: A Conquest, 2020

    exhibition view  at Dvir Gallery Brussels, Belgium

  • HOPE HOUSE (2017), Dvir Gallery Tel Aviv

    Simon Fujiwara: Hope House,  2017

    exhibition view at Dvir Gallery Tel Aviv, Israel

    HOPE HOUSE (2017)

    Dvir Gallery Tel Aviv

     

     Simon Fujiwara presented ‘Hope House’, an immersive large-scale exhibition centering on a full-scale replica of the Anne Frank House, for his third exhibition at Dvir Gallery. During a visit to the Anne Frank House Museum in Amsterdam, Fujiwara purchased a 1:60 scale model of the building from the gift store, intended as merchandise for visitors to build themselves. For this exhibition, Fujiwara took the model as source material for a full scale, 1:1 architectural replica of the house constructed within the gallery and split across three floors of the building.
    Imagined as a ‘building within a building’, Hope House features several of the spaces key to the Anne Frank narrative including the secret annex and attic described in her diary. In this regard, Hope House is neither a museum nor a simple facsimile of the Anne Frank house but a hybrid experience whose origins as a model/product speak of the increasing synthesis of ideology, politics, philanthropy and capitalism. Residing within the spaces of Hope House visitors encounter numerous sculptures, artifacts, domestic interiors, video works and sound installations that together create a Gesamtkunstwerk as well as a material investigation into the ways hope, positivity, empathy and ‘doing good’ perform under the hyper-capitalist ideology of the 21st century. 
     
     
     
  •
  • Simon Fujiwara, The Secret Annex, 2018 (Larger version of this image opens in a popup).
    Simon Fujiwara: Hope House, 2017 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara, Hope House (full installation), 2017 (Larger version of this image opens in a popup).
    Simon Fujiwara, Edelweiss, 1992, 2017 (Larger version of this image opens in a popup).
    Simon Fujiwara: Hope House, 2017 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara, Diary, 2017 (Larger version of this image opens in a popup).

    Simon Fujiwara: Hope House,  2017

    exhibition view at Dvir Gallery Tel Aviv, Israel

  • Nouvelles, 2016 exhibition view, Dvir Gallery Brussels, Belgium

    Nouvelles, 2016

    exhibition view, Dvir Gallery Brussels, Belgium

  • NOUVELLES (2016) , Dvir Gallery Brussels
     Simon Fujiwara
    Fabulous Beasts (Great depression mink), 2016
    dyed artificial fur on wooden stretcher
    150 x 100 x 2.3 cm, unique

    NOUVELLES (2016)

    Dvir Gallery Brussels

    'Nouvelles' was a solo exhibition by Simon Fujiwara held at Dvir Gallery in Brussels. Within this show, several works from the Fabulous Beasts series were presented.

     

    'Fabulous Beasts' is a series of fur coats purchased in and around Berlin dating from 1950-2000. The coats are shaved to remove all traces of fur and to reveal the archaeology of their production including manufacturers stamps, painstaking patchwork detail, dye marks and animal skin diseases and blemishes. The coats are further deconstructed based on the tailoring pattern and reconfigured into flat skins mounted on a stretcher as tokens of a defunct idea of wealth. Reminiscent of anthropological hides and early man’s clothing the works trace the changing nature of taste, value, luxury and society. In their new state the skins appear both primal and luxurious in an age where the deeper knowledge of production history is fetishized as much as the finished products themselves.

     

    watch the show HERE

  • (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).
    Simon Fujiwara: Nouvelles, 2016 exhibition view at Dvir Gallery Brussels, Belgium (Larger version of this image opens in a popup).

    Simon Fujiwara: Nouvelles, 2016

    exhibition view at Dvir Gallery Brussels, Belgium

  • Lactose Intolerance (2015), Dvir Tel Aviv

    Simon Fujiwara: Lactose Intolerance, 2015

    exhibition view at Dvir Gallery Tel Aviv, Israel

     

    Lactose Intolerance (2015)

    Dvir Tel Aviv
    In an official statement released from Pyongyang, the government denied American claims that the termination of fresh milk production in the entire state of North Korea was due to the poor treatment and welfare of its cow population. Although milk has been consumed for centuries on the Korean Peninsula and despite its natural origins, it is considered a Western product in the communist state and is just one of a number of food products that have been outlawed in recent years as agricultural productivity dwindles under the pressure of international sanctions. According to officials, the recent ban is due to the population's growing intolerance to certain bacteria which reside in milk that are 'incompatible with the North Korean biological disposition' and if left uncontrolled could 'threaten the legacy of its people'. Effective as of May 1st, the new legislation would allow the importation of powdered, homogenised milk under ‘extremely exceptional circumstances’ and only when state officials are satisfied that the product would pose no threat to national security.
     
  • Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).
    Simon Fujiwara: Lactose Intolerance, 2015 exhibition view at Dvir Gallery Tel Aviv, Israel (Larger version of this image opens in a popup).

    Simon Fujiwara: Lactose Intolerance, 2015

    exhibition view at Dvir Gallery Tel Aviv, Israel

  • It's a small world (2019), Istanbul Biennial
    Simon Fujiwara
    It's a Small World (Museum), detail, 2019
    mixed media
    40 x 92 x 152 cm, unique

    It's a small world (2019)

    Istanbul Biennial
    'It’s a Small World', Simon Fujiwara’s project for the Istanbul Biennial of 2019, began after he discovered a large quantity of semi-ruined figures of pop icons in the trash of an attractions manufacturer near Istanbul. He salvaged these figures and combined them with thirteen architectural miniatures. In these sculptural works, the functions of everyday civic architecture are blended with symbols from the mass- entertainment world. Fujiwara’s miniature city draws attention to the ways in which fantasy and escapism have bled into the core structures of our everyday lives, often masking the brutal pragmatism of globalised capitalism.
  • It's a Small World, 2019 exhibition view at the Istanbul Biennial, Turkey
    It's a Small World, 2019
    exhibition view at the Istanbul Biennial, Turkey